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My guest on this episode is Rob Walling. Rob is the founder of Drip, an Email Service Provider that specializes in marketing automation. He's also a pioneer in the online course world, having built his first course, The Micropreneur Academy, in 2009.\n\nIn this episode, you'll learn Rob\u2019s story and how Drip can help you create email courses, grow your list and improve your marketing.\n\n**In This Episode, You'll Learn:** \n\u2022 Why he waited to launch his first course, The Micropreneur Academy \n\u2022 If\xa0working as a consultant prepared him to create products \n\u2022 The approach Rob took\xa0to launch his course during a time when online courses weren\u2019t popular \n\u2022 The top\xa03 things Rob learned about creating online courses \n\u2022 Why you may not need to build your whole course all at once \n\u2022 Why building an email list is critical to your sales and success \n\u2022 How his frustration with Mailchimp led to creating Drip \n\u2022 How Drip is different from Mailchimp and ConvertKit \n\u2022 Why Drip thinks email courses are so valuable (and helps you set one up) \n\u2022 How Drip helps you build your audience \n\u2022 How conversion rates help you optimize your marketing efforts\n\n**References and Tools that Rob Mentioned:** \n\u2022 [Drip](http://getdrip.com/) \n\u2022 [Rob\u2019s Blog](http://www.softwarebyrob.com/) \n\u2022 Rob\u2019s Podcast: [Startups for the Rest of Us](http://www.startupsfortherestofus.com/) \n\u2022 [The Micropreneur Academy](http://www.micropreneur.com/) \n\u2022 Twitter handle: @robwalling\n\n**Thanks for Listening!** \nIf you enjoyed this episode, please consider leaving an honest review for The Zen Courses Show on iTunes! Ratings and reviews boost ratings & help new listeners find the show. I read every review and I'd love to read yours.\xa0\n\nAnd, finally, don\u2019t forget to subscribe to the show on iTunes to get automatic updates. If you have an Android phone, you can subscribe on Stitcher.\n\nLastly, I want to say THANK YOU to Rob for sharing his experience and expertise with us on The Zen Courses Show!