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My guest today is Jody Padar from NewVision CPA Group. She\u2019s here to talk about pricing, because it\u2019s a hot button topic for a lot of people.\n\nIf you sell online courses, you have a business. In this episode, we discuss how important pricing is for your business, how to price based on your costs, and how to use value-based pricing to take it to the next level.\n\nAnd we promise not to get too geeky. Enjoy!\n\n**In This Episode, You'll Learn:** \n\u2022 Why she\u2019s known as The Radical CPA \n\u2022 How pricing can help you have a more profitable AND less-stressful business. \n\u2022 The key numbers every business owner should know about their business\u2026and how to calculate them \n\u2022 Four steps to figuring out your pricing, based on cost \n\u2022 What the heck a gross margin is! (Hint: it\u2019s tied to your profits.) \n\u2022 Two ways to build profit into your course pricing. \n\u2022 How to figure out how many sales you need to make to recoup your costs \n\u2022 Why trading time for money is limiting you. (And what to do instead.) \n\u2022 Why flat-rate pricing means you could charge more. \n\u2022 What value-based pricing is and how to figure it out. \n\u2022 How the Fist-Bump Pricing experiment helps you determine if you\u2019re pricing too low\n\n**References Mentioned in This Episode:** \n\u2022 [NewVision CPA Group](https://www.newvisioncpagroup.com/) \n\u2022 Jody's book for CPAs, [The Radical CPA](http://theradicalcpa.com/) \n\u2022 Twitter handle: @JodyPadarCPA\n\n**Thanks for Listening!** \nIf you enjoyed this episode, please consider leaving an honest review for The Zen Courses Show on iTunes!\n\nRatings and reviews boost ratings & help new listeners find the show. I read every review and I'd love to read yours. [Click here to leave a review](http://bit.ly/zencoursesshow).\n\nAnd, finally, don\u2019t forget to subscribe to the show on iTunes to get automatic updates. If you have an Android phone, you can subscribe on Stitcher.\n\nLastly, I want to say THANK YOU to Jody for sharing her pricing expertise on The Zen Courses Show!