ZCS 064: The Only Way to Learn is to Fail...with Ben and Marie Borowski
Hey everyone, welcome to another episode of The Zen Courses Show. I\u2019m so excited to have Ben and Marie Borowski on the show today, they complement each other so well when talking about skill sets! Ben, being a software developer, is more on the technical side while Marie is into course design and marketing. I know you will love this episode! \n\nIt came out of the success of Marie's program\n\nBefore collaborating with each other, Ben and Marie were doing their own things: Marie was working on her online course \u2018Digital School Strategy\u2019 and Ben was into software development. When Ben noticed Marie\u2019s success, that\u2019s when he started to focus on online courses. The story of a collaborative work began. \n\nWe always tell people \u201cstart with the problem, start with the audience\u201d\n\nStart with the problem. In other words, it\u2019s about understanding the audience and knowing what they need. Marie emphasizes: content creators do not need to figure out everything before they start. It is just starting small and putting out the \u201crough and ready\u201d version of your course. To grow with a blog or a YouTube channel toward a successful course, you need to spend time knowing yourself, your business and your goals. It is a collaborative work between you and your audience.\n\nWant more info on Ben and Marie\u2019s course and business? Head over to zencourses.co/064 to read the full show notes and check out what Ben and Marie are up to now.\n\nEpisode Quotes\n\n"Failure is inevitable... the only way to learn is to fail"\n\n"Start small and start with the rough and ready version of your course"\n\n"Getting to know your audience is what helps you become a better course creator"\n\n"Spending time to get to know yourself and your business, and your goals is so important"\n\nListen to Learn\n\n00:36\tGetting to know Ben and Marie\n\n02:53\tRapid 5 Questions\n\n04:29\tHow Ben and Marie started working collaboratively?\n\n06:35\tWhy did you focus your energy in creating online courses?\n\n07:47\tChallenges and lessons learned when starting the online course \n\n14:20\tDebunking the biggest myths about being an online course creator \n\n18:14\tCourse development process \n\n21:02\tStrategies in growing your audience\n\n25:48\tKnowing whether or not a course make sense for your business\n\n27:00\tTips in marketing online courses \n\n32:19\tComing up: Exciting things to look forward to from Ben and Marie, links and announcements