ZCS 055: It's Time to Launch Your Newsletter with Meighan O'Toole

Published: June 7, 2017, 8 a.m.

Welcome to episode 055 of The Zen Courses Show! My guest for this episode is Meighan O'Toole, digital strategist and online course creator.\n\n \n\nIn this interview Meighan shares how she left Corporate America to grow her own business and the story behind her course, Anatomy of a Newsletter. Enjoy!\n\n \n\n**In This Episode, You'll Learn:**\n\n \n- Why social media is not where you will make sales\n- How to overcome your resistance to starting a newsletter\n- Why you should validate your course before you create it\n- Why you should offer services if you\u2019re a course creator\n- Strategies for planning and publishing your newsletter\n- Why unsubscribes are a good thing\n- Why she chose Coach for her course platform\n \n\n**References and Tools Mentioned:**\n\n \n- [Meighan\u2019s website](http://www.meighanotoole.com/)\n- [Anatomy of a Newsletter](https://courses.meighanotoole.com/)\n- [Coach](http://partners.withcoach.com/41424/4006)\xa0(aff link)\n \n\n**Thanks for Listening!**\n\n \n\nIf you enjoyed this episode, please consider leaving an honest review for The Zen Courses Show on iTunes! Ratings and reviews boost ratings & help new listeners find the show. I read every review and I'd love to read yours. Click here to leave a review.\n\n \n\nAnd, finally, don\u2019t forget to subscribe to the show on iTunes to get automatic updates. If you have an Android phone, you can subscribe on Stitcher.