ZCS 054: Why YOU Are Your Brand with Rachel Shillcock
Welcome to episode 054 of The Zen Courses Show! My guest for this episode is Rachel Shillcock, an award-winning designer, author, and online course creator.\n\n \n\nIn this interview Rachel shares her story and why she decided to create an online course when she already had a couple products. Enjoy!\n\n \n\n**In This Episode, You'll Learn:**\n\n \n- Why Rachel decided to create digital products when she already had a successful design career\n- Why Rachel believes YOU are your brand\n- How to use your values to help you build your brand and products\n- Why it\u2019s okay to evolve your products and processes\n- How she decides what course content to keep and what to leave out\n- Why you should always overdeliver\n \n\n**References and Tools Mentioned:**\n\n \n- [Coach](http://partners.withcoach.com/41424/4006) (partner link) - the course platform Rachel uses\n- Rachel's website - rachilli.com\n- Rachel's products - rachilli.com/shop\n- Rachel on Twitter - twitter.com/missrachilli\n- Rachel on Instagram - instagram.com/rachilli\n \n\n**Thanks for Listening!**\n\n \n\nIf you enjoyed this episode, please consider leaving an honest review for The Zen Courses Show on iTunes! Ratings and reviews boost ratings & help new listeners find the show. I read every review and I'd love to read yours. Click here to leave a review.\n\n \n\nAnd, finally, don\u2019t forget to subscribe to the show on iTunes to get automatic updates. If you have an Android phone, you can subscribe on Stitcher.\n\n \n\nLastly, I want to say THANK YOU to Rachel for sharing her story with us on The Zen Courses Show!