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Welcome to episode 051 of The Zen Courses Show! My guest for this episode is Len Markidan, Director of Marketing over at Groove, a help desk SaaS.\n\n \n\nGroove\xa0recently created their first online course and sold out in 5 days! In this interview Len shares why a help desk company decided to create an online course and what it took to make\xa0it happen. Ready?\n\n \n\n**In This Episode, You'll Learn:**\n\n \n- Why content marketing is important\u2026and how Groove rebooted their content marketing strategy\n- Why you should focus on helping your customers grow\n- Why it makes sense for SaaS companies to create online courses\n- How to get past your fear of marketing\n- Tips for staying productive so you can get your course done even with a day job\n- How to know how much content to include in the course\n- The #1 marketing channel Groove used to sell their course\n- Strategies to keep your email list engaged\n- Why you should create obstacles for people to sign up for your course \n \n \n\n**References and Tools Mentioned:**\n\n \n- [Groove\u2019s case study for their course launch](https://www.groovehq.com/blog/how-we-built-online-course)\n- [Coach](http://partners.withcoach.com/41424/4006) - an online course platform (aff link)\n- [Price It Perfect](http://zencourses.thinkific.com/courses/pip) -\xa0An online course to help you create the perfect pricing strategy for your courses\n \n\n**Thanks for Listening!** \n If you enjoyed this episode, please consider leaving an honest review for The Zen Courses Show on iTunes! Ratings and reviews boost ratings & help new listeners find the show. I read every review and I'd love to read yours. Click here to leave a review.\n\n \n\nAnd, finally, don\u2019t forget to subscribe to the show on iTunes to get automatic updates. If you have an Android phone, you can subscribe on Stitcher.\n\n \n\nLastly, I want to say THANK YOU to Len and everyone at Groove for sharing their\xa0story with us on The Zen Courses Show!