Writing Copy & Case Studies that Work for You with Joel Klettke
What\u2019s up everyone! We\u2019re back this week with Joel Klettke, the founder of Business Casual Copywriting and Case Study Buddy. Joel has created very successful workshops and courses and he\u2019s here to talk copywriting, course creation, and growing a client base. \n\nJoel launched Business Casual Copywriting in 2013, focusing on content marketing assets and website copy. He\u2019s worked with clients like HubSpot, WP Engine, Safelite, and Ion Interactive. Two years later, he started helping clients understand their customers better and improve their conversion rates with conversion copywriting. \n\nTune in to hear Joel\u2019s copywriting journey, how he created Case Study Buddy, his copywriting advice, and how you can write effective case studies. Enjoy! \n\nEpisode Quotes\n"The best way to grow your client base is to network and make connections."\n"My strategy has always been to solve problems in public, be useful first, worry about selling later."\n"It's not about genius, it's about discipline and repetition."\n\n"Confidence is a byproduct of a solid process - when you know what you are doing and why you are doing it."\n"I don\u2019t want to work to make a living. I want to work to build a life."\n\nListen to Learn\n00:21 - Rapid 5 Questions\n04:45 - How Joel got into copywriting\n09:41 - Going freelance growing a client base\n13:14 - The shift to course creation \n18:17 - Marketing as a service-based business\n24:23 - How Joel started Case Study Buddy\n32:51 - Copywriting best practices & pitfalls\n40:36 - Leveraging audience feedback \n45:39 - Tips on copywriting for course creators \n47:52 - Exciting things coming up from Joel\n\nConnect with Joel\nBusinessCasualCopywriting.com\nCaseStudyBuddy.com\nFollow Joel on Twitter! \n\nLooking for the Transcript?\nEpisode 130