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Hey, family! This week I\u2019m joined by Tara McMullin, the founder and CEO of What Works, a top business podcast and community centered on the number one question business owners want answered. Tara is here to talk about her pivot from 1:1 consulting to facilitating honest conversations about what\u2019s working in small businesses and discovering the real key: what works for you. \n\nInstead of thinking of podcasts as purely a marketing asset, think of it as part of your business model.\n\nOne thing that works for Tara is podcasting. She has interviewed over 180 small business owners about systems for marketing, management, operations, product and personal development, sales, and productivity. I\u2019m so excited to welcome Tara for her second appearance on the show. Tune in and hear how she\u2019s making What Works work and her tips for course creators looking to add podcasting to their business model.\n\nEpisode Quotes\n"Peer-to-peer learning was really, really important to me."\n"During the pivot we did our very best to communicate the change, walk clients through it, and allow them to feel really supported."\n"The very first step is demystifying the process because podcasting is not difficult at all, it is just opaque."\n"It is a mistake to create content for your podcast and just insert your pitch as an ad."\n"I believe in the power of small business owners to reshape our economy and our culture in positive ways."\n\nListen to Learn\n02:00 - Rapid 5 Questions\n05:09 - Pivoting to a community-oriented business\n13:23 - How Tara started podcasting\n15:29 - Podcasting tips for beginners\n20:50 - The 3 different types of podcasts\n23:51 - Benefits of podcasting for businesses\n28:26 - Developing a content strategy \n33:40 - DOs and DON\u2019Ts of pitching in podcasts\n37:48 - Importance of value propositions for podcasts\n41:25 - Exciting things coming up from Tara\n\nConnect with Tara\nJoin the What Works Network\nListen to the What Works podcast\nTaraGentile.com\nFollow Tara on Twitter! \n\nLooking for the Transcript?\nEpisode 126