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I\u2019m joined today by Joe Williams, SEO expert, founder of Tribe SEO, and creator of Learn SEO Fast. He\u2019s here to share his course and how it demystifies SEO to help small businesses make huge impacts online.\n\nMy goal is to make SEO easier, fun, and profitable for small businesses\n\nJoe got into the world of SEO in 2004. After seeing business owners struggle to make sense of the hype surrounding optimization, and seeing that most agencies weren\u2019t doing anything about it, he launched Tribe SEO. What started as an in-person training in and around London is now an online community with global reach. Joe\u2019s online course, Learn SEO Fast, takes a common sense approach to ranking so that anyone can learn how to do it -- quickly! \n\nTune in to hear Joe\u2019s straight forward perspective on SEO, why it\u2019s important for every business, and how you can use it to make your business more profitable. Enjoy!\n\nEpisode Quotes\n"Burn-out is simply from over committing and not knowing your capacity."\n"Moments of uncertainty are normal in a business. It just means you need to grow."\n"Business is about solving problems... so you need to know there are always problems to solve."\n"My WHY really is that it frustrates me how most agencies don\u2019t look after their client in SEO."\n"When you train people in-person, you get to learn what has worked for them and what hasn't worked for them."\n\nListen to Learn\n00:57\tGetting to know Joe Williams, Rapid 5 Questions \n07:34\tJoe's entrepreneurial journey - "Joe the SEO"\n10:36\tWhat is SEO? Why it is important for business owners?\n12:32\tThe impetus of creating Learn SEO Fast\t\n15:33\tFrom burnout to breakthrough \n18:25\tTeaching in person vs. teaching online\n23:44\tLearn SEO Fast - Who is it for?\n24:24\tLearn SEO Fast - Learning outcomes and stuck zone\n29:31\tLaunching the beta course\n32:41\tAwesome things coming up from Joe, social media links\n\nGet the Bonus Episode!\nJoin us in the bonus segment! It\u2019s a great conversation about ranking websites and some tips from Joe to progress your SEO strategy.\nGrab it here: https://get.zencourses.co/extra