LUYC 105: Decoding YouTube for Business with Philip VanDusen
What\u2019s up everyone! Today\u2019s episode is a little different. I\u2019m joined by Philip VanDusen, designer, founder of Verhaal Brand Design, and host of brand\u2022muse Interviews. He\u2019s here to share his story and some awesome insight into using YouTube as a marketing channel to grow your business.\n\nYou have to very quickly start opening yourself up to the feedback of your viewers.\n\nPhilip came from the corporate world where he worked as the Head of Design for massive companies like PepsiCo. After building a business with a partner, he eventually dropped everything to pursue his passion for branding and design on his own terms. He has over 20 years\u2019 experience in strategic branding, graphic design, and creative leadership for some of the world\u2019s most successful businesses. He\u2019s also an expert as using YouTube to build relationships and create valuable content for his audience.\n\nJoin us to hear how Philip transitioned into the entrepreneurial arena, how to use YouTube to grow your business, and some tips for course creators wanting to start a YouTube channel. Let\u2019s get started! \n\nEpisode Quotes\n"Fear is the enemy."\n"The interesting thing about branding and design is it's only a matter of scale."\n"A great career is more like a web than a ladder." - Paul Pressler\n"Design is a visual medium you need to show it." \n"You have to very quickly start opening yourself up to the feedback of your viewers."\n\u201cDesign is a visual medium\u2026 if you can\u2019t show it, it\u2019s meaningless.\u201d\n\nListen to Learn\n00:59\tGetting to know Philip VanDusen, Rapid 5 Questions\n06:05\tPhilip's entrepreneurial journey\n12:01\tWhat did it feel like waking up and saying, "I don't want to do this anymore"?\n15:01\tHow Philip translated his corporate experience to an entrepreneurial experience\n18:09\tBenefits of being in the corporate world before becoming an entrepreneur\n19:23\tInsights that Philip received from Paul Pressler\n20:57\tHow Philip got into YouTube\n27:57\tHow to overcome the challenges of starting a YouTube channel\n30:48\tThe importance of listening to and building relationships with your audience\n33:40 \tPros of using YouTube in relationship building\n35:00\tHow YouTube channel affected Philip's business\n37:24 \tThe power of consistency in your business \n41:53\tPros of having different content formats for your channel\t\n46:50\tPhilip's advice for course creators on how to use YouTube\n50:03\tExciting things coming up from Philip, website link\n\nGet the Bonus Episode!\nJoin us in the bonus segment! It\u2019s a great conversation about how to start a YouTube channel and some tips on how to use it for your business. Grab it here: https://get.zencourses.co/extra