LUYC 104: Leveraging Your Stories for Growth with Kerri Twigg
What\u2019s up everyone! In this episode, I talk with Kerri Twigg, career coach and job search strategist. Kerri is the founder of Career Stories, which helps people use their stories to land ideal work and grow their careers. She\u2019s here today to share her own journey and how she\u2019s impacting lives with her coaching and courses.\n \nI am allergic to formulas that make you look like everyone else. You are more interesting than that.\n\nKerri started as a drama teacher, then moved into community art which fueled her love of helping people, building programs, and solving problems. She was a career transition coach for three years before starting her own business. \n\nListen as Kerri shares her interesting experience in this unique coaching field, how she built Career Stories and incorporated the teaching component, and how she generated 400 sign-ups for her course. We also dig into her Career Mapping Masterclass and how she manages to run her workshops monthly. Enjoy!\n\nEpisode Quotes\n"Career coaching is like a big drama class."\n"The consistency of giving a lot of resources and interacting with people on LinkedIn made my brand grow."\n"Usually information is not the answer... it is just a very small part of learning."\n"If everyone in the world is doing work that they love and use their own talents, I don't think we'll have any problems."\n\nListen to Learn\n00:59\tGetting to know Kerri Twigg, Rapid Five Questions\n04:11\tKerri's career and business journey\t\n15:41\tHow Kerri incorporated the teaching component to the course\n17:59\tKerri's different class offers\n19:09\tThe genesis of the Career Mapping Masterclass\n21:55\tHow Kerri grew her business and made 400 sign ups\n23:52\tBuilding Career Mapping Masterclass and challenges Kerri faced\n26:46\tWhen and why did the monthly offer came about? \n27:47\tCourse structure of Career Mapping Masterclass\n30:06\tThe "Resume" program \n35:11\tKerri's advice for course creators\n36:48\tExciting things coming up from Kerri\n37:26\tFind out more about Kerri (website & social media links)\n\nGet the Bonus Episode!\nJoin us in the bonus segment! It\u2019s a great conversation about how Kerri leveraged LinkedIn as a marketing channel to grow her business, plus some practical tips to try it for yourself.\nGrab it here: https://get.zencourses.co/extra