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What\u2019s up, everyone! Today I\u2019m speaking with Claire Pelletreau, Facebook ads strategist and course creator. Claire is a returning guest on the show and she\u2019s here to share what\u2019s happened in her business since we last spoke and her new program, Ad Consultant Incubator.\n\nNo matter how high I raised the price, the way I was running the program wasn't working\n\nSeeing big opportunities in the world of Facebook ads, Claire transitioned from being a life coach to an ad strategist and eventually a course creator. Pricing her Ad Consultant Incubator has been a challenge, but with some tweaks, she was able to use the program to scale her business. \n\nJoin us in this episode to hear what Claire\u2019s learned about effective pricing, how courses can help grow your business, and practical tips about Facebook ads. Enjoy!\n\nEpisode Quotes\n"There are great benefits in setting a more accessible pricing and impacting more lives and still making a lot of money."\n\n"You don't need to put people's finances in dire straights to help them get that transformation."\n\n"If you have a program that really helped and changed people's lives then people will find the money to do it."\n\n"I really like talking about the complexity of Facebook Ads and help people understood it a lot better."\n\nListen to Learn\n00:55\tGetting to know Claire Pelletreau, Rapid Five Questions\n13:14\tPricing challenges, lessons learned and pricing changes made\n21:42\tThe exclusivity of pricing, benefits of setting a more accessible/flexible pricing model\n29:51\tThe filtering aspect of pricing: Does pricing really attracts your ideal client?\n35:49\tWhy you need to define your core values to attract the right clients\n38:41\tLessons learned and changes made to the course content and structure\n46:48\tClaire's support system for the course graduates \n51:24\tClaire's tips for online course creators \n52:02\tAwesome things coming up from Claire\n53:00\tFind out more about Claire (website link), End Notes\n\nGet the Bonus Episode!\nJoin us in the bonus segment! It\u2019s a great conversation about how to run Facebook Ads that actually convert. Grab it here: https://get.zencourses.co/extra