LUYC 093: Effective Client Management with Jennifer Bourn
What\u2019s up, everyone? In this episode, I am joined by Jennifer Bourn, designer and owner of Bourn Creative Agency. Starting a business while pregnant was a challenge for Jennifer. Marketing automation was the key to the freedom and flexibility she wanted for her family, and it eventually paved the way for the client management system behind her business. While project management is important, Jennifer stresses that it can\u2019t come at the expense of client management. Her course, Profitable Project Plan, is designed for developers and business owners to support the client-focused side of their business. It\u2019s a 14-week program that explains Jennifer\u2019s system in an easy-to-understand and interactive way. Listen as Jennifer and I talk about Profitable Project Plan, its development, and how it empowers business owners to create consistency and take control of their business.\n\nBuilding a successful business requires hard work, but it doesn't have to be difficult work.\n\nEpisode Quotes\n"Stand on your ground when you take a stand on your business, and do not give in when other people push." \n"As I got older, I began thinking less about myself and more about the impact that I was having in the world."\n"Everything that I've done in my business has always been what is sustainable and enjoyable for me." \n"Success is not the same for every person."\n"You can never over-communicate. The more you communicate the better."\n\nListen to Learn\n01:00\tGetting to know Jennifer Bourn, Rapid 5 Questions\n04:30\tJennifer's career and business journey\t\t\n06:34\tHow marketing automation impacted Jennifer's life and business\n09:09\tJennifer's teaching journey and the transition to doing online courses \n12:28\tScaling your business - "Success is not the same for every person"\n15:13\tProfitable Project Plan - course structure & who it\u2019s for \n17:05\tHow to manage the "stuck zone" and help students stay on track\n23:07\tWhat is Profitable Project Plan? Why client management is important? \t\n26:51\tProfitable Project Plan - selecting the course materials\n31:31\tThe main purpose of tiered pricing \n33:00\tJennifer's insights about creating online courses \n35:34\tExciting things coming up from Jennifer, website and social media links\n\nGet the Bonus Episode!\nJoin us in the bonus segment! It\u2019s a great conversation about Jennifer\u2019s course and her pregnancy story. Grab it here: https://get.zencourses.co/extra