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Hey, everyone! I\u2019m joined today by Val Geisler, an email marketing conversion copywriter. Val, who has been called an \u201cemail savant\u201d, got started in marketing but found her real passion in email-related projects. Her exclusive online course, the Email Masters Incubator, is for copywriters who are looking to leverage email marketing for better customer experiences and retention. She teaches her students how to strategically utilize different platforms, allowing them to work more efficiently with their clients. Val and I discuss her course modules, the challenges she faced when creating the program, and her tips to overcome the \u201cstuck zone\u201d.\n\nWe need to return to a human experience where people feel seen and heard; the best way to do that is email.\n\nEpisode Quotes\n"As a business owner, how you treat people is vital."\n"The best thing you can do as a business owner is being willing to learn from areas outside of your typical bubble."\n\u201cListening is one of the most important things in any customer\u2019s experience.\u201d\n"The scarcity mindset stops people from participating fully."\n"Momentum is the biggest motivator." \n\nListen to Learn\n01:19\tGetting to know Val Geisler, Rapid 5 Questions\n05:03\tVal's business journey - copywriting and onboarding \n10:05\tThe process of specialization in email - "Scary but validating"\n17:05\tHow "Email Masters Incubator" started\n27:31\tThe impact of listening to your audience, creating the paid workshop\n25:05\tWhat is the goal of the program?\n29:43\tOverview of the program structure and modules \n28:30\tChallenges in creating the program\n33:00\tWhere people get stuck and how Val supports them\n38:30\tExciting things coming up from Val, website and social media links\n\nGet the Bonus Episode!\nJoin us in the bonus segment! It\u2019s a great conversation about email marketing and Val\u2019s course Email Masters Incubator. Grab it here: https://get.zencourses.co/extra