LUYC 088: Sean McCabe on How to Supercharge Your Writing
What\u2019s up, everyone! I am joined today by Sean McCabe aka Sean Wes: author of Overlap: The Ultimate Guide to Turning Your Side Passion into a Successful Business and creator of Supercharge Your Writing, a copywriting masterclass that aims to help you double your sales by fixing your messaging. We talk about his course and business model, and his journey from hand-lettering artist to business educator. \n\nEverything in life is sales. If it doesn't cost them money, it costs them time. \n\nEpisode Quotes\n"You have to earn the right to play the long game."\n"Understand where your audience is at in the Buyer's Journey and deliver the right message."\n"Deliver value to the people who already know you, and give an entrance point to your potential audience."\n"The power in vulnerability is sharing things that will also help other people in their journey and adding value."\n\nListen to Learn\n00:25\tGetting to know Sean McCabe, Rapid Five Questions\n04:22\tSean's business journey \n09:30\tThe evolution from hand lettering to online course creation \n16:07\tSupercharge Your Writing - who is it for and what problem does it solve? \n17:15\tIs it okay to talk more about yourself? \n22:08\tUnderstanding the "open loop" strategy\n24:12 \tWhy is it important to learn/write to sell?\n28:38\tSean's tips in creating effective messaging\n36:51\tSupercharge Your Writing - course structure and modules\n38:05\tWhere students get stuck and how Sean supports them\n40:10\tChoosing your business model: access vs ownership\n50:01\tExciting things coming up from Sean McCabe, website and social media links\n\nEnjoy this episode? Subscribe for more!\nText PODCAST to the number 44222 to stay up to date on new episodes, articles, and more.