LUYC 085: Why You Need to Do Customer Discovery with Katelyn Bourgoin
Hello everybody! Joining me today is Katelyn Bourgoin \u2013 growth strategist and consultant. She is here to share her journey and the story behind her Customer Discovery Training course. Customer discovery is figuring out if people want what you're building before building it. Her course helps content creators know their ideal customers and what to build to accelerate their growth. Enjoy!\n\nIf you try to market to everyone, you're going to end up marketing to no one.\n\nEpisode Quotes\n\n"Marketing is one way of thinking about growth but there are other channels that can help with growth."\n\n"People don't believe advertising anymore, they are overwhelmed by content marketing." \n\n"Being visible is important, but the proof is going to be in the quality of your product."\n\n"At the end of the day the content (free or paid) needs to be valuable, and that goes back to knowing your audience."\n\n"The idea of customer development is after launching your thing you want to make it better with the insights from your customers." \n\n"The biggest problem for a lot of people is figuring out who to talk to."\n\nListen to Learn\n\n00:13\tGetting to know Katelyn Bourgoin, Rapid 5 Questions\n\n06:38\tWhat is a growth strategist? Katelyn's business journey\n\n10:04\tThe future of growth in business - "People don't believe advertising anymore"\n\n14:11 \tOverview of Katelyn's course (Customer Discovery), "Jobs to Be Done" framework\n\n18:23\tExample of JTBD - Infopreneurs vs Tech Startups\n\n21:45\tDifference between customer discovery and customer development \n\n28:07\tVarious ways of getting customer feedbacks, product market fit\t\n\n31:47\tCustomer Discovery Training Course - who is it for? \n\n33:45\tKatelyn's upcoming course for product marketers (Trigger Technique)\n\n35:15\tCustomer Discovery Training Course - course goal, structure and modules\n\n40:29\tWhere do people get stuck in the course? How do you support them through?\n\n43:40\tTargeting your ideal customers, why marketing to everyone won't work\n\n47:26\tExciting things to look forward from Katelyn, website links