LUYC 071: How to Productize and Scale with Brian Casel
Welcome to another episode of Level Up Your Course! Really excited about today\u2019s guest, Brian Casel. Brian is the founder of Productize and Scale and Audience Ops. He\u2019s a master at productizing services.\n\nIn this episode, we chat about how to leverage the Productized Service model. He also guides us through his course, Productize and Scale, and how he\u2019s built a thriving community. Let\u2019s go!\n\nUse customer feedback as your direction\n\nEpisode Quotes\n\n"I usually start with a very big outline to get the main chapters down just to have a roadmap."\n\n"A lot of people get stuck on the idea like is this a good idea to productize?"\n\n"The main thing that I try to encourage people to do is just get something out there"\n\n"When you're doing that transition, start by doing the service first so you can hone in on your processes, strategies, and methodologies"\n\nListen to Learn\n\n00:25\tGetting to know Brian Casel\n\n03:24\tBrian's journey from music production to freelancing\n\n07:04\tRapid Five Questions\n\n13:03\tBrian's journey from freelancing to productizing\n\n17:50\tWhat is Productizing? Overview about Audio Ops\n\n20:13\tAbout Brian's Productize and Scale course\n\n26:56\tHow Brian created the course curriculum\n\n29:20\tWhat is the end goal of Productize and Scale?\n\n31:30\tThe learner journey, where do people get stuck in the course\n\n35:00\tMore about Productize and Scale - lessons, modules and community \n\n38:01\tBrian's tips about productizing or creating a course\n\n42:00\tAwesome things coming up from Brian, links and announcements\n\nBonus Segment\nLike bonuses? Brian and I recorded a bonus segment where we went deeper into how to scale your business, price your services, and more.\n\nYou can grab it here: https://get.zencourses.co/extra/