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Welcome to Level Up Your Course! Today\u2019s guest is Aaron Hultquist. Aaron and his wife Ivy are the founders of Massage Exam Academy. Aaron works on the technical side while Ivy creates the course curriculum. In today\u2019s episode, Aaron shares how he and Ivy found a business model by accident and used just-in-time learning to build Massage Exam Academy. We also discuss the emotional rollercoaster of entrepreneurship. Enjoy!\n\nOur site is a tool; it's not a magic wand...If you buy it and don\u2019t use it, it's not going to help you.\n\n\nEpisode Quotes\n\n"It is natural to have ups and downs of entrepreneurship" \n\n"It is more about getting a baseline of what your strengths and weaknesses are and then focusing on those weaknesses"\n\n"Use customer feedback to drive everything that you build"\n\n"Put it out there before it is ready"\n\n"Take some time to know your business and think about whether or not this approach is going to work for you"\n\n\nListen to Learn\n\n00:42\tRapid 5 Questions\n\n04:50\tHow to deal with the ups and downs of entrepreneurship? \n\n09:17 \tAaron's business journey (Massage Exam Academy) \n\n17:11\tChallenges that came up in building the course\n\n19:25\tTechnical side of the course - tools and software used\n\n25:57\tHow the course helps students taking the massage exam\n\n31:35 \tGetting traffic for the course, SEO\n\n33:38\tMassage Exam Academy's pricing model and subscription rates\n\n37:47\tResources that helped Aaron in his entrepreneurship journey\n\n41:16\tAaron's tips for entrepreneurs \n\n44:39\tAwesome things to look forward to from Aaron and Ivy, links and announcements\n\nFor more info on Aaron and Ivy\u2019s business, check out the show notes at https://www.zencourses.co/068