LUYC 067: How to Turn Consulting into a Course with Michael Zipursky
Hello everybody! I am with Michael Zipursky on the show today. Michael is the CEO of Consulting Success, where he helps consultants attract more clients, increase their fees, win more proposals and grow their business. In this episode, he shares insightful advice and tips about the consulting business as well as how he turned his coaching into a successful group program. Enjoy!\n\nOne of the biggest mistakes that people make is that they don't take action, they don't put up stuff out there.\n\nEpisode Quotes\n\n"Rather than just sitting on ideas, and planning and thinking, take what you believe and put it out into the marketplace."\n\n"Client achievement is worth more to me than just seeing the bank account grow."\n\n"What consultants are missing is a good marketing plan and a strategy to generate consistent lead flow"\n\n"We treat all our members like family and when they need support we're there for them"\n\n"Don't just build everything first. Have an outline, a rough skeleton of what you believe is important and then sell it"\n\nListen to Learn\n\n00:53\tGetting to know Michael Zipursky\n\n06:40\tRapid Five Questions\n\n08:36\tMichael's consulting/business journey\n\n18:41\tWhat were the challenges you experience first time?\n\n19:49\tThe reason in creating Consulting Success System 2.0\n\n21:16\tLessons and strategies that Michael learned in creating a self paced course \n\n26:06\tDetails about Michael's coaching program for consultants\n\n36:20\tHow did you get to that point to where the coaching program is now?\n\n39:00\tImprovements, updates and results of the coaching program\n\n43:26\tMichael's advice for people who want to transition into consulting \n\n51:45\tTips for consultants struggling in generating leads\n\n55:35\tExciting things coming up for Michael, links and announcements\n\nCheck out the show notes for links to Michael\u2019s work and info on his new book: http://zencourses.co/067