LUYC 066: How to Pre-Sell Your Online Course with Amy Hoy

Published: Oct. 17, 2018, noon

This is it! The Zen Courses Show is now Level Up Your Course. For the very first episode of Level Up Your Course, I\u2019m honored to have Amy Hoy as our guest. Amy is a software developer, writer, co-founder of Stacking the Bricks along with Alex Hillman, and a course creator. She is here today to share her story and everything about her online course \u2018Sales Safari\u2019. Most importantly, we\u2019re going to talk about the V word: validating your idea and why you should pre-sell. \n\nDon\u2019t spend a year making something. Do a tiny product first.\n\n\nEpisode Quotes\n\n"A good business doesn't mean it is a good business for you"\n\n"Just because people pay money for your thing doesn't necessarily mean it solves their problem"\n\n"You need to have a really clear vision of what the product is going to be"\n\n"It is better to sell a smaller product for less money than to sell nothing"\n\n"People buy when they are confronted with a reason to take time to read the details and make a decision"\n\n\u201cThe big thing I want people to avoid is to spend a year making something and then [get] no sales...do a tiny product first.\u201d\n\n\nListen to Learn\n\n00:29\tGetting to know Amy Hoy\n\n03:26\tRapid 5 Questions \n\n07:13\tAmy's journey as an entrepreneur \n\n11:44\tDo's and don\u2019ts whenever you have an idea in mind\n\n14:37\tAll about validation, Why validation is backwards?\n\n20:27\tPre-selling: Is it good or not? \n\n24:22\tAmy's pre-selling process\n\n32:25\tIs there an X-factor in this online business?\n\n34:08\tSteps to do your first pre-sell\n\n40:28\tAbout Sales Safari and how to find out what people want\n\n43:49\tConcepts about events, marketing and launches\n\n47:21\tAmy's tips for online entrepreneurs about pre-selling \n\n51:34\tComing up: Exciting things to look forward to from Amy, links and announcements\n\n54:50\tWhat's your why? Why do you do this work?\n\nCheck out the show notes for links to Amy\u2019s work and to subscribe to the newsletter: http://zencourses.co/066