IKEA - Selling Democratic Design
In this episode, Claudia speaks to Karen Pflug, the Group Chief Sustainability Officer at Ingka Group. Karen introduces Ikea\u2019s People and Planet Positive Strategy and shares how it\u2019s implemented throughout the company. She highlights Ikea\u2019s \u2018democratic design principles\u2019, plus how traceability is observed in the value chain. Pflug also discusses their transition to renewable energy and the plan to become fully renewable by 2030.
Relevant links: