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In today\u2019s episode of Women In Supply Chain I\u2019m joined by Jolene Peixoto, a powerhouse who is as passionate about championing female leadership as she is about bringing stories to life.

Jolene launched her career in high tech PR 20 years ago, and has never looked back. Working at leading brands including Emulex, Blue Yonder and now FarEye, Jolene has driven global corporate communications strategies, encompassing brand awareness, public relations, social media, customer and content marketing, to great success. And, during this time, Jolene has always put a focus on empowering women, as a passionate advocate for diversity and inclusion.

Today Jolene will be talking to us about her career so far; her love of storytelling; lifting women up to leadership roles; and some of the evolving trends in supply chain marketing. Plus, she\u2019ll be sharing her experiences as a woman in supply chain, as well as her words of advice for all of the women following in her footsteps.

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This Women in Supply Chain feature was sponsored by Sifted. As a business dedicated to empowering confidence within the shipping industry, we\u2019re proud to support Women in Supply Chain. Sifted is the leading logistics intelligence software that combines insights with expertise to empower bigger, smarter shipping decisions. As growth and disruptions present ongoing challenges for supply chain leaders, thousands rely on Sifted to set their businesses up for success.\xa0Learn more about Sifted here.

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[08.04] Jolene\u2019s early career, and how she discovered her natural talent for communication and storytelling.

\u201cIt started from the very first job I ever had. I was an intern\u2026 I had the magic touch right away with pitching media\u2026 and it was gratifying from that point on!\u201d

[09.55] How a challenging work climate led Jolene to take an internship and discover a passion for technology.

\u201cI took an internship\u2026 but I got into it really quickly, because it was a challenge\u2026. It was different to representing a consumer brand.\u201d

[13.29] Jolene\u2019s move to Blue Yonder, how she came to embrace supply chain, and the power of building a social media network.

\u201cWhat surprised me the most was how many people in my network, that I\u2019d developed and grown\u2026 were in supply chain.\u201d

[20.35] Jolene\u2019s highlights and successes from her time at Blue Yonder, and what she learned along the way.

[24.32] Jolene\u2019s previous role as marketing lead for Blue Yonder\u2019s Diversity, Inclusion, Value and Equality Council: what she loved about it, why it was so important, and her tips for anybody looking to implement something similar in their own workplace.

\u201cYou don\u2019t have to jump on the bandwagon if you don\u2019t have a perspective, because you\u2019ll just look like you\u2019re checking a box.\u201d

[28.30] Jolene discusses the lack of women in supply chain leadership roles, and how to open up opportunities.

[32.07] Why Jolene is so passionate about women championing each other, and how we can tackle mentorship and woman-to-woman relationships in a competitive and male-dominated environment.

\u201cIt\u2019s 2022, why do we still need these types of awareness opportunities? We shouldn\u2019t have to, but we do\u2026 it\u2019s this real push-pull.\u201d

[36.16] How Jolene found her current role at FarEye, and what she\u2019s working on.

\u201cI wanted to find a place where I could start from scratch\u2026 my role was created for me.\u201d

[38.44] Jolene reflects on what has changed in the world of PR and marketing during the course of her 20 year career.

\u201cBack in the day, the press release was the be all and end all\u2026 now the social media community has become a much bigger way of achieving brand awareness and recognition.\u201d

[41.01] Jolene shares the achievement she\u2019s most proud of.

\u201cLeaving a job without having a job was a risk, but I\u2019m proud of it because I learned a lot\u2026 I firmly believe everyone should do it at least once in their lives.\u201d

[43.23] Jolene\u2019s advice for all of the girls and women looking to follow in her footsteps.

\u201cTrust yourself\u2026 and take a chance. If it doesn\u2019t work, so what?\u201d

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You can connect with Jolene over on LinkedIn.

If you enjoyed the show, why not check out episode 249: Making Deliveries Better For Everyone, with FarEye, where Kushal Nahata, co-founder and CEO at FarEye, chats all about the company, what they do, the challenges of last-mile delivery, reducing your carbon footprint while cutting costs, and why, in the e-commerce industry, experience is the new loyalty.\xa0 You might also enjoy Kushal's blog, Achieving Sustainability Goals in Supply Chain Delivery.

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