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This is the third episode in our \u201cDelivering Apex\u201d mini-series, in partnership with Apex Logistics.

Last week in Episode 2, \u201cWe Deliver Passion,\u201d I was joined by Sangna Mistry Kuhia, Vice President of Human Resources and Organizational Development at Apex, to talk about people \u2013 the ins and out of hiring and retention, Apex\u2019s people-led approach and why a motivated, dedicated and passionate workforce is the key to success.

Today in Episode 3, \u201cBreaking Ground,\u201d I\u2019m joined by Beth Parker, Business Development Manager at Apex, to discuss sales and marketing in logistics \u2013 how it\u2019s evolved over the years, the challenges thrown up by COVID and exactly how Apex have been using their sales and marketing functions to support their business mission this past year.

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[01.08] An introduction to Beth and her role at Apex.

[03.28] How sales has changed over the last decade.

\u201cThe biggest change has been technology.\u201d

[06.12] Key Apex services, including chartered air freight.

[08.49] Marketing as an extension of sales, and why it\u2019s so important that the two teams work hand in hand.

[12.05] How marketing has evolved and the importance of embracing change.

\u201cYou have to change with the times or you die!\u201d

[15.48] The synergy between sales and marketing and how Apex leverages that power.

[18.42] The ways in which good marketing can really help to support a company and why some businesses might need to rethink the way they view marketing.

\u201cWhen businesses only look at marketing as a cost center, it really puts them at a disadvantage.\u201d

[22.33] Do your research and get educated, Beth\u2019s advice for today\u2019s sales teams.

\u201cPersistence wins \u2013 sales is a marathon, not a sprint.\u201d

[26.17] A closer look at some of the challenges thrown up by COVID when it comes to sales.

[28.43] Challenges and trends for the coming year and how sales can use that knowledge to start discussions with potential customers.

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Head over to Apex Logistics\u2019 website now to find out more and discover how they could help you too.

Check out our other podcasts HERE.