#84: Virgin Red Loyalty Programme Launches in the UK
Virgin Red is the exciting new loyalty programme launched to reward customers across the entire group of Virgin companies with their new currency - Virgin Points.
\nThis episode features Kelly Best, Chief Marketing Officer of Virgin Red, who shares the unique selling points of the new programme, how it benefits members of the existing Virgin Flying Club,\xa0and their ambitious plans for world domination and a goal to engage the 35 million customers of Virgin companies worldwide.\xa0
\nKelly shares the insights that led to partnerships with popular UK brands such as Gregg's sausage rolls, as well as the comprehensive portfolio of earn and burn ideas that make this "Virgin Red" programme as exciting and disruptive as the Virgin brand deserves.
\nThis episode is sponsored by Valuedynamx.(Part of Collinson Group)
\nShow Notes:
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