#585: Bakers Delight - Winner of Best Loyalty Program Launch (Asia Pacific Loyalty Awards)
This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.
I\u2019ve just come back from the annual conference from the Asia Pacific Loyalty Association, and I\u2019m thrilled now to be interviewing this award winning programme.
Bakers Delight won their award for Best Loyalty Program Launch at the 2023/2024 Awards, so I\u2019m delighted to share this story with you today.
Our guest is Lucila Braga, the Head of Digital Customer Experience for Bakers Delight, with overall responsibility for their \u201cDough Getters\u201d program.
As a brand, quite simply, Baker\u2019s Delight sells freshly baked bread and they\u2019ve been doing so around the country since 1980.
Their loyalty programme is also super simple as you\u2019ll hear in today\u2019s conversation.
Listen to hear the power of simplicity as a winning formula for both customers and program operators.
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Show notes:
1) Lucila Braga