#574:With Top Ops Nothing Drops
The Wiser Loyalty Series podcasts for Let\u2019s Talk Loyalty leans into the expertise of the Wise Marketer Group team of CEO, Bill Hanifin, and CMO, Aaron Dauphinee. The pair have been providing weekly perspectives on the Loyalty Academy\u2122 curriculum for their Certified Loyalty Marketing Professional\u2122 (CLMP\u2122) designation as a podcast series. Each month they select constructs from a specific course in that certification program in which they provide their own perspectives, guidance on what you need to have embedded as truths as a \u201cloyalty marketer\u201d.
This week they dive into the new \u201cLoyalty Operations\u201d curriculum from course 111, which has been refreshed with new insights and points of view on operations management for loyalty program operators. In this week\u2019s episode they discuss the step change and outline a framework for loyalty operations, including the accountabilities for those on this team in your organization.
Show notes:
1) Bill Hanifin