#571: Youre [almost] Half Way There!
This is an exciting week of the Wiser Loyalty Series podcasts for Let\u2019s Talk Loyalty! Our industry experts, Bill Hanifin and Aaron Dauphinee, of the Wise Marketer Group have been providing weekly perspectives on the Loyalty Academy\u2122 curriculum for their Certified Loyalty Marketing Professional\u2122 (CLMP\u2122) designation for the past 6 months. Each month they select constructs from a specific course in that certification program in which they provide their own perspectives, guidance on what you need to have embedded as truths as a \u201cloyalty marketer\u201d, and they wrap around industry examples to bring that material to life for our listeners.
This week they provide a quick top-line view on the courses that have been covered so to-date to stitch together some of the fundamentals of the loyalty discipline that they\u2019ve shared so far. There\u2019s more and more ahead but it\u2019s always good to take a pause and take stock of how far we\u2019ve come together. For those listening since the onset \u2026 you\u2019re nearly \u201chalf way\u201d there on high level understanding of the content within the CLMP\u2122 curriculum as we\u2019ve covered six of fourteen topic requirements for candidates to attempt the capstone examination and earn their CLMP\u2122 designation.
For those that joined us en route, this episode will be helpful in guiding you back to already published episodes that you may want to \u201clisten\u201d into.
Show notes:
1) Bill Hanifin