#559:The Value Exchange - Mercenaries are not US
This is another week of the Wiser Loyalty series podcast, which is hosted by Aaron Dauphhinee, CMO of the Wise Marketer Group, and the CEO, Bill Hanifin. These leading loyalty marketers unveil constructs form the Loyalty Academy\u2122 curriculum which leads to candidates achieving their Certified Loyalty Marketing Professional\u2122 (CLMP\u2122) designation.
In this episode, they explore constructs for \u201cHow to Create a Winning Value Proposition\u201d (course #106) and building upon last week's discussion on the importance of knowing your customer \u2013 in the sense of understanding the macro cultural trends that impact customer outlook, including considerations you need to take into account even before you get to data segmentation.
This week explores the basic elements of creating a solid CVP at a top level. Noted are the \u201cmust haves\u201d to creating an offer set that will engage customers and keep them interested over the long term in the opinion of these tenured loyalty experts.
\ufeffShow notes:
1) Bill Hanifin