#556: Creating Winning Value Propositions - Know Your Customer First
The Wiser Loyalty series podcast is hosted by Aaron Dauphinee and Bill Hanifin from the Wise Marketer Group. They tap into courses from the Loyalty Academy\u2122 Certified Loyalty Marketing Professional\u2122 (CLMP\u2122) curriculum and bring that material to life with current market examples.
In this episode, our hosts bring fresh content from The Loyalty Academy\u2122 on \u201cHow to Create a Winning Value Proposition\u201d (course #105). The \u201cCVP\u201d as we refer to it is the centerpiece of loyalty program strategy and an important piece of the broader customer strategy for your organization. Hear about what you need to consider when you strike out to create a value proposition that will gain the attention of customers and help you develop the valuable relationships you seek.
The community of professionals who have earned their CLMP\u2122 from the Loyalty Academy\u2122 is nearing 1,000 individuals across 53 countries worldwide. If you would like more information on how to become part of the community leading this industry into the future, please visit LoyaltyAcademy.org.
Show notes:
1) Bill Hanifin