#548: Inside the Relaunched Carters Rewards Program with Kevin Severs
This episode focuses on the newly relaunched Carter\u2019s Rewards - the loyalty programme of a $3Bn children\u2019s apparel retail business. The successful relaunch lowered customer thresholds, added tiers, and accelerated its personalization strategy.
With Kevin Severs, the Director of Retention for Carter\u2019s. Kevin is a seasoned Director with 18 years of marketing experience spanning retail, CPG, automotive, and consulting. Previously, he was a Director of E-commerce at Hertz and spent nearly a decade CPG consulting with General Mills and working in brand management at Procter & Gamble.
Today we will be learning about Kevin\u2019s favourite loyalty programmes, how Carter\u2019s Rewards is building real customer engagement and all about their plans for the future.
Show notes:
1) Kevin Severs
3) Carters Inc.