#529: Some Say its [Loyalty] at the Top and That It Helps
This week's episode of the "Wiser Loyalty" podcast series explores an advisory-led course from the Loyalty Academy\u2122 curriculum, Key Success Factors in Loyalty Marketing (course #112). Our hosts today are Aaron Dauphinee and Bill Hanifin from the Loyalty Academy faculty.
In this episode, Aaron and Bill provide a topline re-cap of conversations they had while both on assignment the week prior in Dubai, UAE and the USA, respectively. A common set of themes arose while they were across continents related to the challenges CEOs and executive teams face. They draw linkages between how Loyalty (big L) and/or loyalty (little l) can help.
In the Wiser Loyalty series, Bill and Aaron draw a theme each month based on the courses required to earn the Certified Loyalty Marketing Professional\u2122 (CLMP\u2122) designation which is nearing on 1,000 individuals across 53 countries worldwide.
\ufeffShow Notes:
1) \u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060Aaron Dauphinee\u2060\u2060\u2060\u2060
2) \u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060Bill Hanifin\u2060\u2060\u2060\u2060
3) \u2060\u2060\u2060\u2060\u2060\u2060\u2060The Wise Marketer