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In this week\u2019s episode of the \u201cWiser Loyalty\u201d podcast series \u2060\u2060Bill Hanifin\u2060 and Aaron Dauphinee offer up their perspective on one last construct that is taken from the Loyalty Academy\u2019s Key Success Factors in Loyalty Marketing (course #112) curriculum.

Technological innovations and consumer adoption rates are on the rise, which is creating a new consumer expectation for consistency across their experiences and interactions irrespective of whether digitally-enabled or person-to-person. Successful loyalty programs have seen brands master providing consumers with choice across channels of interaction but now that mastery also includes consistency in quality, flexibility, and outcomes to create moments that matter.

In the Wiser Loyalty series, Bill and Aaron draw a theme each month based on the courses required to earn the Certified Loyalty Marketing Professional\u2122 (CLMP\u2122) designation and this is now the third month of this global loyalty education series.

\ufeffShow Notes:

1) \u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060Aaron Dauphinee\u2060\u2060\u2060\u2060

2) \u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060\u2060Bill Hanifin\u2060\u2060\u2060\u2060

3)  \u2060\u2060\u2060\u2060\u2060\u2060\u2060The Wise Marketer