#512: What Brits want from Loyalty Programmes 4.0
The launch of the 4th\xa0edition of \u2018What Brits want from Loyalty Programmes 4.0\u2019 does not disappoint. This Let\u2019s Talk Loyalty podcast talks to three deeply experienced professionals about this whitepaper.\xa0
\nAmanda Cromhout talks to\xa0Charlie\xa0Hills,Chief Strategy Officer and James Davies, Senior Strategist and Analyst, both from Mando Connect. They are accompanied by Nick Fishbourne, Group Account Director of YouGov. Key highlights include the increased usage of loyalty by Brits ad a deeper usage in terms of activity rates.
\nThere is also an increased play on loyalty partnerships benefiting consumers and brands alike. The whitepaper also serves up quality statistics around transactional KPIs and emotional KPIs.
\nShow Notes:
\n1)\xa0Charlie\xa0Hills\u2060
\n2)\xa0\u2060\u2060\u2060\u2060\u2060\u2060\u2060James Davies\u2060
\n3)\xa0Nick Fishbourne
\n\n5) YouGov
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