#511: Redefining Loyalty Business Models in 2024

Published: March 18, 2024, 9 p.m.

The "Wiser Loyalty" podcast series unpacks the most important things you need to know about the Foundations of Loyalty, grounded in the Loyalty Academy\u2122 Courses.\xa0

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In today\u2019s episode, guest hosts Bill Hanifin and Aaron Dauphinee take a deeper look at how the Proprietary model is taking on new meaning and why \u201cPartnerships\u201d may be a replacement for the Player Model, reflecting the way business is operating today and to better serve the needs of today\u2019s consumer.

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The Wiser Loyalty series showcases a theme each month based on the courses required to earn the Certified Loyalty Marketing Professional\u2122 (CLMP\u2122) designation, featuring the latest thinking on customer loyalty, backed up by market examples.\xa0

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Show Notes:

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1)\xa0\u2060\u2060\u2060\u2060Aaron\xa0Dauphinee\u2060\u2060

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2)\xa0\u2060\u2060\u2060\u2060Bill Hanifin\u2060\u2060

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3)\xa0\xa0\u2060\u2060\u2060\u2060\u2060The Wise Marketer\xa0