#499:Endowed Progress Effect: Perception [of progress] is Reality
Senior faculty from the\xa0Loyalty Academy\u2122, Bill Hanifin and\xa0Aaron\xa0Dauphinee, are back to host the latest episode of the "Wiser Loyalty" podcast series. This week they bring with them insights that dive deeper into this month's focus on the Psychology of Human Behavior.\xa0
\nLearn about the Endowed Progress Effect and why creating momentum through incentives or benefits for your members, when onboarding or after they've set a redemption goal can influence continued behaviors.\xa0\xa0
\nOur experts provide their thoughts on its application\xa0to Loyalty using both sector and brand specific examples.\xa0\xa0The constructs discussed each month are taken from the\xa0Certified Loyalty Marketing Professional\u2122 (CLMP\u2122)\xa0curriculum and a constructs from a new course will be covered as a theme each month.
Show Notes:
\n1)\xa0\u2060\u2060Bill Hanifin\u2060\u2060\u2060
\n2)\u2060\u2060Aaron Dauphinee\u2060\u2060
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