This episode focuses on The Co-Op\u2019s membership programme, featuring insights from\xa0Dean\xa0Harris, the Head of Membership Commercial at The Co-Op.
\nHe is a retail marketing leader with 15 years of experience across retail media, loyalty, CRM, trade planning, advertising, and customer strategy.\xa0Dean\xa0began his career in advertising working on McCann Erickson\u2019s B2B client portfolio, before moving to the Co-op where he has spent more than a decade driving the growth of the food and life services businesses in a variety of functions.
\nIn his current role he manages the suite of member rewards (personalised offers, gamification, exclusive deals), oversees the retail media proposition and is responsible for ensuring that The Co-op Members\u2019 best interests are considered whenever their data is moved, shared or used.
\nToday we will be learning about\xa0Dean\u2019s favourite loyalty programmes, the trends he is watching closely and all about The Co-Op\u2019s unique membership programme!
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\nHosted by\xa0Charlie\xa0Hills.
\nShow Notes :
\n1) Dean Harris
\n2) The Co-Op
\n3) European Loyalty White Paper
\n\n5) YouGov