#487: Loyalty Research and Insights from Brazil
Today's conversation is designed to showcase some lessons and learnings from Brazil.
\nMy guest is Tatyane Mac\xeado, Head of Communications at a loyalty consulting company called Valuenet, based in Sao Paulo, Brazil.
\nShe is also the Editor-in-chief of Tudo Sobre Incentivos, which they describe as the main educational content platform on Loyalty and incentives in Brazil.
\nTatyane reached out to us to share some research they conducted with a sample of consumers in Brazil, and conducted in partnership with ABEMF, which is essentially the South American Loyalty Association.
\nThe research is in its third year and was designed to get a better understanding of the perceptions of these consumers around the various loyalty programs they are members of \u2013 what they like and dislike, as well as some ideas on how Brazilian loyalty programs can serve them even more.
\nIf you\u2019re interested in Brazil as a market for your business, please listen to learn some insights from this conversation.
\nShow notes:
\n\n2) Valuenet
\n3) Tudo Sobre Incentivos\u2060
\n4) ABEMF