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This episode focuses on \u2018The Paddock\u2019 \u2013 the digital loyalty programme of Oracle\xa0Red\xa0Bull\xa0Racing, featuring insights from Elliot Warman, the Digital Product Manager for Oracle\xa0Red\xa0Bull\xa0Racing.

Elliot heads up \u2018The Paddock\u2019. Having worked in digital financial services for 5 years with HSBC, he made the switch to work in Formula One last June. He\u2019s passionate about building a sense of community amongst the team\u2019s fans, particularly those that don\u2019t have the chance to attend races.

He\u2019s worked on various different marketing campaigns for the loyalty programme, including the team\u2019s biggest fan campaign in 2023 called \u2018Make Your Mark\u2019, which gave the chance for its loyalty members to design the car livery for the United States Grand Prix\u2019s this year and win a trip to the races.

Today we will be learning about Elliot\u2019s favourite loyalty programmes, what loyalty looks like in Formula One and of course, all about Oracle\xa0Red\xa0Bull\xa0Racing\u2019s digital loyalty programme, \u2018The Paddock\u2019.

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Hosted by\xa0Charlie\xa0Hills.

Show Notes :

1) Elliot Warman

2) Oracle\xa0Red\xa0Bull\xa0Racing

3) \u2018Make Your Mark\u2019\u2060

4) European Loyalty Whitepaper

5) Mando-Connect

6) YouGov

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