#460:New Models Driving Loyalty: Sharing Data, Ownership & Renting Fashion (Short Summary Show)
In this weeks episode of Let\u2019s talk \u201ca little\u201d loyalty Tom reviews the original podcast where Paula was joined by\xa0 Simon Rowles Managing Director\xa0 of Beyonde, who discussed the latest customer strategy and inspiring loyalty propositions in the marketplace.
\n\u201cBeyonde\u201d is a customer experience consulting firm based in Sydney Australia, with a single-minded focus on identifying, evaluating, and implementing the best global solutions to create compelling loyalty concepts.\xa0
\nTom summarises Simon\u2019s discussion on how data is no longer \u201cthe new oil\u201d but actually even more powerful now that it is becoming increasingly shareable. Simon also showcases some incredible statistics to drive customer or employee loyalty using the fractional ownership, as well as increasingly important option to allow loyalty members to aggregate their rewards across programmes.
\nHosted by Tom Peace
\nShow Notes :
\n1) Simon Rowles
\n2) Beyonde
\n3) #263: Sharing Data, Sharing Ownership & Renting Fashion - New Models Driving Loyalty