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Creating customer loyalty is both an art and a science, and the best brands invest in expert advice as well as the best technology.\xa0

In today's interview, we'll explore how to optimise these key success factors, what works, and why!\xa0

Simon Jeffs is the Principal Marketing Strategist at Marigold, and today he shares the seven underlying principles of any loyalty programme, as well as some inspiration from global brands, which together can shape compelling propositions that truly harness a brands unique capabilities.\xa0

Simon's expertise will help you ensure your strategic foundations are\xa0based on sound loyalty principles that are compelling to customers and commercial\xa0stakeholders in equal measure.

This episode is sponsored by Marigold.

Show Notes:

1)\xa0\u2060\u2060\u2060\u2060 Simon Jeffs\u2060

2)\u2060\xa0\u2060\u2060\u2060 Marigold\u2060