#451: Investigating Airline Loyalty Programs (Short Summary Show)

Published: Oct. 30, 2023, 9 p.m.

Today, \u201cLet\u2019s Talk Loyalty\u201d meets airline industry thought-leader Mark Ross-Smith, CEO at Loyalty Status Co.\xa0 Listen in to hear\xa0Tom\xa0summarise Mark\u2019s key insights on global airline loyalty programmes.

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Tom\u2019s highlights include airline programs role, positioning, and potential for greater profits.\xa0 It\u2019s a fascinating discussion about innovative ideas to drive customer loyalty and how brands can learn from other industries such as the gaming.

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Hosted by\u2060\xa0Tom Peace\xa0

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Show Notes:

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1)\xa0\u2060Mark Ross Smith

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2)\xa0\u2060\u2060\u2060Loyalty Status Co\u2060\u2060

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3)\xa0\u2060#257: Airline Loyalty Programs - their Role, Positioning and Potential for Even Greater Profits