#440: Learn How Quests, Checkpoints, Experiments and Rewards are Creating Trust with Gamers
Today\u2019s episode features one of the most exciting new uses of loyalty marketing that I\u2019ve come across.
\nMistplay is a leading loyalty app for mobile gamers, where users can discover new games and earn as they play. As their platform has grown, they\u2019ve integrated many of the learnings from top loyalty programs in other industries, and then experimented with them to find ways to serve the needs of their community of gamers worldwide.
\nWith over 2 million people already active and playing games through the platform each month, Mistplay is focused on leveraging the best loyalty insights and levers from around the world in order to build both trust and engagement in a way that very few platforms can offer.
\nMy guest is Nicholas Kerr, VP of Loyalty and Lifecycle at Mistplay who shares some of the early successes they\u2019ve achieved by optimizing their onboarding and lifecycle processes, using a gamified system that gamers know and love.
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\nListen to learn all about Mistplay and please do enjoy our conversation.
\nShow Notes:
\n\n2) Mistplay
\n\n4) LTL Podcast: #187: Microsoft Rewards - Insights and Ideas