#436: Verizon Up, an Experiential Masterclass from Telecoms Giant Verizon (Short Summary Show)
In this weeks episode of Let\u2019s talk \u201ca little\u201d loyalty\xa0Tom\xa0reviews the original podcast where Paula talks to Lisa Routel, Verizon\u2019s Marketing Strategy Lead to learn all about their loyalty program \u201cVerizon Up\u201d has won multiple loyalty awards
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\nVerizon is one of the largest telecommunications companies in the United States and is of course a huge company with a huge customer base to retain in an extremely competitive industry.
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\nLisa shares the latest propositions she\u2019s building to keep Verizon customers engaged as well as some insights from her earlier career in loyalty with leading brands like Jaguar.
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\nShow Notes:
\n1)\xa0Lisa Routel\u2060
\n2)\xa0Verizon
\n3)\xa0Verizon Up
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