#433: Learn How Tupperware are Building Loyalty in Mexico (Short Summary Show)

Published: Sept. 18, 2023, 9 p.m.

In this weeks episode of Let\u2019s talk \u201ca little\u201d loyalty\xa0Tom\xa0reviews the original podcast where Paula was joined by Fernando Jimenez who talks about his fascinating role, designing a loyalty program for Tupperware products in Mexico.

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Tupperware is truly a household name with consumers around the world, famous for its innovative food storage and preparation containers.

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The brand has recently realised the power they can harness by investing in a professional loyalty strategy to connect with its consultants, retail partners and of course consumers.

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Listen to learn from his impressive loyalty background in the airline sector and his approach to this new project.

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Show Notes:

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1) Fernando Jimenez

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2) Tupperware

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3) Tupperware Brand M\xe9xico

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4) #245: Tupperware Leveraging Loyalty in Mexico