#409: The Boots Iconic "Advantage" Programme Implements New Strategies (Short Summary Show)
Listen in to hear Tom\u2019s short summary show from the original podcast hosted by Paula Thomas where she is joined by Hollie McLellan, formerly Head of Customer Marketing and Loyalty for Boots UK and now Director of Customer Marketing, to discuss the company\u2019s latest innovations and initiatives.\xa0
\nWhen it comes to loyalty programmes in the UK, the gold standard programme that consumers say they love the most is often the Boots Advantage Program.
\nThis show was a masterclass in loyalty marketing, showcasing Boots \u201cBeauty Club\u201d which features content marketing as a new loyalty driver, as well as their new "Price Advantage" proposition, and their exciting tests with gamification and subscription strategies.
\nHosted by\xa0Tom Peace.
\nShow Notes:
\n1) Boots Advantage Program\xa0
\n\n3) My Beauty
\n4) Boots UK
\n5) #230: The Boots Iconic "Advantage" Programme in the UK Celebrates Its 25th Birthday\u2060