#396: Lakeshore Learning Materials - Rewarding Loyalty for Teachers and Parents
Today's episode celebrates a brand that recognizes and rewards a relatively forgotten segment of the community \u2013 those who educate children!
\nLakeshore Learning Materials is one of the most innovative manufacturers of educational materials in the United States, specializing in top-quality products for the home and classroom.
\nOriginally founded as a toy store in 1954, Lakeshore Learning Materials now operates sixty stores and a thriving online business, catering to both teachers and parents.\xa0
\nThe business had been operating a program called the \u201cTeacher\u2019s Club\u201d for over 20 years, but about 2 years ago, it realized it needed a complete overhaul!
\nAlex Tavera was brought on board to advise on a complete redesign and a new strategy for the business, and in late 2021, he led the launch of their new loyalty program.
\nWith a new name and a completely new strategy, combined with some great technology and a supportive leadership team, Lakeshore Rewards is now an incredibly exciting program that is going from strength to strength!
\nListen to enjoy this inspirational conversation with Alex Tavera, Director of CRM, Email and Loyalty with Lakeshore Learning Materials.
\nShow Notes:
\n1) Lakeshore Learning Materials
\n2) Alex Tavera
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\n5) #195: Virgin Red - The Red Thread Connecting the Virgin Brand Globally