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Circle K Ireland is a highly successful and well-known fuel convenience retail brand in Ireland, the market leader for food, fuel and convenience retail.

Tune in to hear\xa0Tom\u2019s summary from the original podcast hosted by Paula Thomas featuring\xa0 a conversation with Eadaoin Keane, Head of Marketing for Circle K Ireland who won the \u201cBest Loyalty Programme 2021\u201d from the Irish Loyalty Awards for their \u201cPlay or Park\u201d programme.\xa0

Circle K\u2019s "PLAY or PARK\u201d loyalty programme features gamification, rewards and charitable contributions, benefits the members and business in equal measure.

Listen to hear how Eadaoin and her team continue to build new campaigns within \u201cPLAY or PARK\u201d to support Irish Olympic athletes, connecting with customers through local community activations, growing the programme\u2019s membership and ultimately winning the hearts of Irish customers.

Hosted by Tom Peace.

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Show Notes:

1) Circle K Ireland\u2060

2) Eadaoin Keane

3) Irish Loyalty Awards

4) "Play or Park"

5) #212: Circle K's Award-Winning "PLAY or PARK" Programme in Ireland