#377: Loyalty Program Principles for Success and the Role of Loyalty Program Communications.
This episode is focused on the role of customer communications in driving customer loyalty.
\nRick Ferguson is a loyalty thought leader, with proven success in transforming traditional corporate communications into innovative, storytelling content across multiple platforms on a global scale.
\nToday, he shares insights from his more than 20 years\u2019 experience, including a reminder of the three fundamental drivers of customer loyalty - trust, commitment and reciprocity.
\nWe also discuss how our member communications can drive emotional loyalty - a lever that's often neglected as a way to optimize our programs.
\n\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0\xa0
\nShow Notes:
\n\n2) Phabolousity