#376: Leveraging Known Customer Data to Acquire New Members (Short Summary Show)
Loyalty programmes are traditionally designed to retain customers, but rarely is that incredible data used by marketing teams to inform how they run acquisition campaigns to ensure they focus on \u201cprofitable\u201d new customers \u2013 quality over quantity!
\nThis technique has proved invaluable as cookies have disappeared from the toolset that digital marketers have relied on for so many years.
\nIn this week\u2019s episode of Let\u2019s Talk \u201ca little\u201d Loyalty, Tom showcases how we can all use the data and profiles of your most valuable loyalty programme members to help acquire new customers with the same profit potential, from the original podcast hosted by Paula Thomas and featuring Joseph Taylor, previously SVP of Strategic Consulting and Operations for Epsilon.
\nJoseph shares real case studies and examples of brands who have already leverages this clever idea \u2013 so you can too!
\nHosted by\xa0Tom Peace
\nShow Notes:
\n1)\xa0Joseph Taylor
\n2)\xa0Epsilon Guide to Personalisation
\n3)\xa0\u2060Epsilon
\n4) #201: Leveraging Known Customer Data to Acquire New Members
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