#367: Virgin Red - The Red Thread Connecting the Virgin Brand Globally (Short Summary Show)

Published: April 17, 2023, 9 p.m.

Virgin\u2019s programme is described as the \u201cred thread\u201d that connects this diverse group of companies, and delivers on the extraordinary expectations that members expect, to ensure this international loyalty programme becomes as well loved as the Virgin brand is across the globe.

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In this week\u2019s episode of Let\u2019s Talk \u201ca little\u201d Loyalty,\xa0Tom\xa0highlights lessons from the global rollout of the Virgin Red, loyalty programme, from the original podcast hosted by Paula Thomas and featuring Andrea Burchett, International & Strategic Development Director at Virgin Red.

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Hosted by\xa0Tom Peace.

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Show Notes :-

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1) Virgin

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2) Virgin Red

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3) Andrea Burchett

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4) #195: Virgin Red - The Red Thread Connecting the Virgin Brand Globally